Home › Festivals › Hyoseok Cultural Festival
Hyoseok Cultural Festival 2026
- 📅 Dates
- Sep 4, 2026 – Sep 13, 2026
- 📍 Location
- 157, Ihyoseok-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do
- 🎫 Admission
- Free
- 🕘 Hours
- 10:00~17:00
- 🎪 Venue
- Hyoseok Culture Village area, Bongpyeong-myeon
- 🏛️ Organizer
- Lee Hyoseok Literature Enhancing Association
- ☎️ Contact
- +82-33-335-2323
Overview
*The information below is based on the 2025 festivals. Details for the 2026 festivals will be updated as they become available.*Korean novelist Lee Hyo-seok is from Pyeongchang, Gangwon State, and is known for his novels that combine stories with the beauty of nature. The Pyeongchang Hyoseok Cultural Festival, held every autumn in Bongpyeong, the setting of his famous work “When the Buckwheat Flowers Bloom,” celebrates his legacy and showcases the region’s beauty. The festival runs a variety of literary programs, such as an essay contest, a poetry event, and bookmaking. In the evening, there a
Source: Korea Tourism Organization (official English translation, TourAPI).
What happens at Hyoseok Cultural Festival
- Madanggeuk Performance (When the Buckwheat Flowers Bloom)
- 47th National Hyoseok Writing Contest
- 4th Pyeongchang Buckwheat Flower Song Festival
- Lee Hyo-seok Literary Award Ceremony
- Live Radio Broadcast
- and more
Official programme as registered with the Korea Tourism Organization. Details can change — check with the organizer before you go.
🇰🇷 Copy this into Naver Map or Kakao Map
Google Maps cannot give walking or transit directions inside Korea — Korean law restricts map-data export. Naver Map and Kakao Map can, but they find far more when you search in Korean. Copy and paste:
📊 How busy this area gets
Visitor-volume index for 평창군, from Korea Tourism Organization big data. 1.00 = that area's own yearly average, so this compares the area against itself — not against Seoul.
The index covers the whole district, not the festival ground itself. Use it to pick a month, not a day. · Oct 1.04 / Aug 1.35
🅿️ Nearby attractions — with actual parking capacity
Most sites only say "parking available." These are official figures from the Ministry of the Interior and Safety, so you can judge before you drive.
Names and addresses here stay in Korean on purpose. Google Maps cannot give directions inside South Korea, and NAVER Map / KakaoMap find these places only under their Korean names — copy an address above and paste it straight in.
🏮 Traditional market days during the festival
Korean country markets open only on days ending in fixed digits — every 5 days. These are the actual dates they open while the festival runs, so you can add one to the same trip.
Names and addresses here stay in Korean on purpose. Google Maps cannot give directions inside South Korea, and NAVER Map / KakaoMap find these places only under their Korean names — copy an address above and paste it straight in.
Nearby Attractions
Places within 12 km of the festival venue (straight-line distance), described in English by the Korea Tourism Organization. Travel time depends on roads and traffic, so only distance is shown.
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Lee Hyo-seok Culture Village이효석문화마을 Attractionapprox. 0.1 km
Lee Hyo-seok Culture Village is the place where the author Lee Hyo-seok (pen name “Gasan”) was born and raised. The village is also the setting of the author’s novel…
Korean address for map apps강원특별자치도 평창군 봉평면 원길리 -
Hyoseok Literature Baengnigil Trail Course효석문학 100리길 Attractionapprox. 0.9 km
Picturesque Pyeongchang, is a place where beautiful nature unfolds. Pyeongchang, which retains its beautiful nature with four distinct seasons, is a place where the vast…
Korean address for map apps강원특별자치도 평창군 봉평면 창동리 436-45 -
Pyeongchang Mooee Arts Center평창무이예술관 Cultural facilityapprox. 2.0 km
The former Mooee Elementary School was transformed into Mooee Arts Center exhibiting works of noted Korean artists. It is located in the town of Bongpyeong-myeon in…
Korean address for map apps강원특별자치도 평창군 봉평면 사리평길 233 -
Heungjeonggyegok Valley흥정계곡 Attractionapprox. 2.3 km
Heungjeonggyegok Valley is about 5 kilometers away from the town of Bongpyeong-myeon in Pyeongchang, Gangwon State. The 5-kilometer long valley that stands between…
Korean address for map apps강원특별자치도 평창군 봉평면 흥정계곡길 62 -
Herbnara Farm허브나라농원 Attractionapprox. 3.9 km
Herbnara Farm opened in 1996 as the first herb-themed farm in Korea. The farm was started in a deep valley in Pyeongchang by a couple whose age added up to 100 years. At…
Korean address for map apps강원특별자치도 평창군 봉평면 흥정계곡길 225
Google Maps cannot provide driving or transit directions inside South Korea. Paste the Korean addresses above into NAVER Map or KakaoMap — both work with these addresses and are what people here actually use.