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The Souvenir Fair
- 📅 Dates
- Nov 21, 2025 – Nov 23, 2025
- 📍 Location
- 281 Eulji-ro, Jung-gu, Seoul
- 🎫 Admission
- Free
- 🕘 Hours
- 10:00-19:00
- 🎪 Venue
- Art Hall 1, 2 of Dongdaemun Design Plaza (DDP)
- 🏛️ Organizer
- Ministry of Culture, Sports and Tourism · Korea Tourism Organization
- ☎️ Contact
- +82-10-8315-5434
⚠️ This festival's listed dates have passed
The dates above are from the most recent official schedule. Many Korean festivals are annual events held around the same time each year, but the next date has not been officially confirmed yet — please check the official website or a Google search below before planning a trip.
Overview
The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.
Source: Korea Tourism Organization (official English translation, TourAPI).
🇰🇷 Copy this into Naver Map or Kakao Map
Google Maps cannot give walking or transit directions inside Korea — Korean law restricts map-data export. Naver Map and Kakao Map can, but they find far more when you search in Korean. Copy and paste:
📊 How busy this area gets
Visitor-volume index for 중구, from Korea Tourism Organization big data. 1.00 = that area's own yearly average, so this compares the area against itself — not against Seoul.
The index covers the whole district, not the festival ground itself. Use it to pick a month, not a day. · Jan 1.01 / Oct 1.07
🅿️ Nearby attractions — with actual parking capacity
Most sites only say "parking available." These are official figures from the Ministry of the Interior and Safety, so you can judge before you drive.
Names and addresses here stay in Korean on purpose. Google Maps cannot give directions inside South Korea, and NAVER Map / KakaoMap find these places only under their Korean names — copy an address above and paste it straight in.
🏮 Traditional market days during the festival
Korean country markets open only on days ending in fixed digits — every 5 days. These are the actual dates they open while the festival runs, so you can add one to the same trip.
Names and addresses here stay in Korean on purpose. Google Maps cannot give directions inside South Korea, and NAVER Map / KakaoMap find these places only under their Korean names — copy an address above and paste it straight in.
🎪 Other festivals nearby at the same time
Overlapping dates, within 60 km.
Nearby Attractions
Places within 12 km of the festival venue (straight-line distance), described in English by the Korea Tourism Organization. Travel time depends on roads and traffic, so only distance is shown.
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Dongdaemun History & Culture Park동대문역사문화공원 Attractionapprox. 0.1 km
Dongdaemun History Culture Park is a park established on the former site of the Dongdaemun Stadium. It serves as a thematic park showcasing the history and culture of…
Korean address for map apps서울특별시 중구 을지로 281 (을지로7가) -
Dongdaemun Design Plaza동대문디자인플라자 (DDP Attractionapprox. 0.2 km
Dongdaemun Design Plaza (DDP) has a meaning of Dream, Design, and Play. It holds various exhibitions, fashion shows, forums, conferences, and other domestic and…
Korean address for map apps서울특별시 중구 을지로 281 (을지로7가) -
Cheonggyecheon Old Books Street청계천헌책방거리 Attractionapprox. 0.3 km
Walking east along Cheonggyecheon Stream, which flows near Sewoon Plaza, you will see a cluster of small bookstores. Books published 30 to 50 years ago, and various…
Korean address for map apps서울특별시 중구 장충단로13길 20 -
Ebookers Korea Inc. (주이부커스코리아 Attractionapprox. 0.3 km
We strive for a special kind of tourism that combines wellness tourism (healing) and medical tourism (treatment). We are a Korean wellness and medical tourism company…
Korean address for map apps서울특별시 중구 장충단로 212-1 -
Chungmu Arts Center충무아트센터 Cultural facilityapprox. 0.5 km
Chungmu Arts Center is a complex cultural facility with an optimal conditions for watching performances. It has a large theater, a medium theater (black), and a small…
Korean address for map apps서울특별시 중구 퇴계로 387 (흥인동)
Google Maps cannot provide driving or transit directions inside South Korea. Paste the Korean addresses above into NAVER Map or KakaoMap — both work with these addresses and are what people here actually use.